is every year out of england. take a look at what they're saying. the u.s. figures, this is u.s. retailers here, lost $39 billion. a lot of this -- a little bit is administrative errors. a vast majority is theft. >> this is outside theft or shrinkage? where sometimes it's inside? >> a lot of it is inside. a lot of this is inside. that's part of what's interesting. it includes every step of the retail supply change. it could be someone says they're carrying -- in fact, the u.s. is different from other countries. in north america, one of the very few places that's saying it's a bigger problem with employees than it is with outside shop lifting. >> we have security systems that probably have dealt between these little tags and things that explode and cameras and alarms. we've dealt with a lot of the stick it in the pocket and walk out of the store stuff. >> exaly. you talked about this earlier, this boils down, the cost trickles down.