As the meetings industry celebrated its comeback at IMEX America 2022, something else was also getting plenty of cheering. Sneakers, and an Sneakers are taking over the convention center floor, making a statement while boosting comfort and brand awareness. Will they be part of the new dress code for business events?
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Dear Ashley, how do we convince clients to be open to culturally authentic activities outside of the resort for incentive groups? Deanna Nwosu, Event Strategist, Experience Junkies Podcast Dear Deanna, What a perfect question to tackle. From my experience, there are many valid reasons clients choose not to prioritize getting off-property to host cultural activities.