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Small brand shout-out: Aethel

Small brand shout-out: Aethel Chloe Street When we think of an investment piece, our minds will often turn to bags, shoes and maybe a coat. And while saving up for good quality leather goods and outerwear is always a good idea, there’s much to be said for doing the same for knitwear.  A really well crafted wool or cashmere knit, if lovingly looked after, will last years – if not decades – in your wardrobe. And provided you opt for a fairly classic style, is unlikely to go out of fashion. I’m always on the lookout for good quality knitwear specialists, which is why I was delighted to come across newly launched London label Aethel.   

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