Following the appointment of expat CEOs at two of the country’s largest airlines, the conversation around the hiring of local talent to manage C-suite positions is slowly picking up pace.
Bhujlal’s kirana store wants to have a relationship with me ever since the launch of FB-Jio marketplace platform and the pandemic-induced disruption.
Bhujlal’s son, a freshly minted MBA (from one of those UK Universities’ one-year fast track programme that is not valid for work in that country) and the marketing honcho at the store, has “educated” his papa all about relationship marketing, CRM and how customers should be valued.
“You have to get up-close and personal with your customers,” the son says. “Your customers are more than a Rs 357.95 transaction. They have names…. Feelings…. Personalities…. You have to get to know them before your competition does….”