Ferrero unveils fresh commitments to sustainable packaging ahead of Christmas
After being criticised by green groups last year for producing heavy and hard-to-recycle plastic packaging, Fererro has joined new industry commitments aimed at reducing plastic use and improving recyclability.
As well as Ferrero Rocher, Ferrero owns brands like Kinder and Nutella
The confectionary giant received unwanted media attention in 2019, after the packaging for its namesake chocolates was found to be among the least recyclable on the UK market in a study by consumer group Which?. As of Christmas 2018, 89% of the packaging, by weight, used to house 359g Ferrero Rocher Collection boxes was not considered recyclable at kerbside.