And we also want to welcome our guests for this hour joining us this morning from londons Nyu Stern School of business professor Scott Galloway and from one markets, cofounder Kate Mitchell were watching shares of amazon. 14 hours into prime day. 14 hours into prime day. The company is saying the echo is the best per foming bestselling item for the day. Marked down by 50 its not just amazon were seeing deals across ebay and best buy mark things like ipads, lap tops, smart watches down by 47 . Lost the script. There kate, when it comes to amazon, is there a point at which the sort of dominance of u. S. Retail sales and disruption of the brickandmortar Retail Business stalls out . Well, its hard to see in a day like today i mean, these guys continue to impress me and theyre using prime day which is the day that they for prime users only have what are like black friday deals available on all kind of products and greatly expanded the number of products this year. And on top of it, you can