Koto’s identity for apprenticeship startup Multiverse injects personality into the samey education sector
Having just raised $44 million in funding, Euan Blair’s firm has renamed and rebranded to reflect its alternative views on the routes to work, and focus on individuals versus institutions.
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One of the major blockers to diversifying workforces is a pervasively old-fashioned view of what the route to work looks like. Increasingly, industry gatekeepers are questioning those views, and as a result many large companies are ditching their university degree requirements for jobs and instead looking to professional apprenticeships and work-based learning programmes to find their new starters. This might go some way to explaining why Multiverse, formerly named Whitehat, the apprenticeship startup co-founded by Euan Blair (Tony Blair’s son) and Sophie Adelman has recently raised $44 million in funding and already boasts clients including Google, Sky, Ogilvy, Wavemaker,
Josh Bersin’s annual HR technology market guide for 2021 pulls out employee experience as the hottest area, as the sector shifts to productivity-boosting tech.