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Koto’s identity for apprenticeship startup Multiverse injects personality into the samey education sector
Having just raised $44 million in funding, Euan Blair’s firm has renamed and rebranded to reflect its alternative views on the routes to work, and focus on individuals versus institutions.
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One of the major blockers to diversifying workforces is a pervasively old-fashioned view of what the route to work looks like. Increasingly, industry gatekeepers are questioning those views, and as a result many large companies are ditching their university degree requirements for jobs and instead looking to professional apprenticeships and work-based learning programmes to find their new starters. This might go some way to explaining why Multiverse, formerly named Whitehat, the apprenticeship startup co-founded by Euan Blair (Tony Blair’s son) and Sophie Adelman has recently raised $44 million in funding and already boasts clients including Google, Sky, Ogilvy, Wavemaker,