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/PRNewswire/ The size of the skin lighteners market in APAC is projected to increase by USD 2,503.12 million, and the market is estimated to grow at a CAGR.
From targeting specific skin concerns to maintaining that glass skin glow, ever since Korean beauty brands have been making their way over here, we just can’t seem to get enough.
First-generation K-beauty brands have navigated their way back to relevancy by banking on brand values, zeroing in on trends and playing on nostalgia, says one expert.