The pace of growth has slowed partly because of a funding winter in startups and also due to macroeconomic factors like high inflation rates, exchange rates, the cost of crude oil globally, and the Russia Ukraine war.
Best Media Info: Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas and Lay’s have been shortlisted| Advertising News
Despite being a richly diverse region, APAC is still lagging behind the times when it comes to diversity in media. Prajakta Paranjpe and Joyce Chua of EssenceMediacom unpack why that is and what we can do about it.
Best Media Info: After bringing home the title of ‘Media Agency Of The Year’ at The Abby One Show Awards 2023, Khemka, CEO, EssenceMediacom (South Asia), spoke to BestMediaInfo.com on the impact of awards, fragmen| Goafest 2023 News