The pace of growth has slowed partly because of a funding winter in startups and also due to macroeconomic factors like high inflation rates, exchange rates, the cost of crude oil globally, and the Russia Ukraine war.
Get latest articles and stories on Latest News at LatestLY. The humongous sum of Rs 48,390 crore fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it while others said anything puffy and inflated puts pressure on the sport. Latest News | Industry Experts Divided over IPL Media Rights.
The campaign addresses the inequality that exists within Indian households.
12 Apr, 2021 - 08:58 AM IST | By indiantelevision.com Team
Mumbai: Ariel India’s 2019 #ShareTheLoad campaign has made it to the most awarded work for Media excellence in the WARC list for the year 2020. World Advertising Research Centre (WARC) is an online marketing intelligence service that provides an independent benchmark for excellence in creativity, media, and effectiveness.
Ariel started the #ShareTheLoad campaign in 2015 to address the inequality that exists within Indian households. As the social debate evolved, the brand continued to bring different perspectives and launched the third edition of the campaign in February 2019. The Sons #ShareTheLoad urged parents to raise the next generation as equals and teach their sons important life skills like laundry, cooking, etc. The TVC raised the pertinent question – “Are we teaching our sons what we are teaching our daughter