Ranch-Land has been selling hats and boots to the cowboys and wannabe cowboys around Ainsworth since 1959. The McBride family has survived through booms and busts, through a fire that nearly ended things and a global pandemic. Now they are adapting to the Internet Age and doing some things that Amazon never could.
Andrew Wassinger, a food scientist, and Erica Wassinger, a venture capital investor, combined their skills and their own desire for an alcohol alternative to conjure Sandhills Elixir, a “zero-proof spirit.”
A food scientist and a venture capital investorcomb ined their skills and their own desire for an alcohol alternative to conjure Sandhills Elixir, a “zero-proof spirit.” It’s a liquor substitute made by blending ingredients and know-how from across Nebraska, right down to the Ogallala Aquifer water they use from the heart of the Sandhills.