Adthena acquires Kantar s AdGooroo to build up search market intelligence Details 25 January 2021
Intelligence platform for paid search advertising Adthena has acquired Kantar’s paid search offering AdGooroo. The move is said to bolster Adthena’s standing as the leader in search market intelligence for both brands and agencies. Through this acquisition, Kantar s clients will be able to tap into Adthena’s AI-powered search intelligence product suite.
Ian O’Rourke, CEO and founder of Adthena, said the acquisition will enable Adthena to break new ground for brands and agencies while also helping it to continues its growth trajectory. He added: As search continues to become the barometer by which all advertising efforts are measured, the importance of having access to the best intelligence possible cannot be overstated.
Comic Relief appoints Samir Patel as new CEO Samir Patel, has been appointed as the new Chief Executive of Comic Relief. Samir has over 20 years of international digital, grassroot campaigns and communications experience and will join the charity from Blue State where he is the Head of Insights and Innovation and part of the senior management team leading Blue State in Europe. Comic Relief Chair, Eric Salama, said: “The world needs Comic Relief more than ever before. To be able to achieve our goals, alongside our relationship with our partners and the BBC, we need to become digital in everything we do – from the content we create, to the way we engage with the UK public and the way we partner with organisations we fund.