Behind the Work 26 Add to collection
Mikros MPC shares insight into it s work for France Television idents announcing the programs of the channels dedicated to the Olympics
March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that time, the teams at Mikros MPC were well advanced in the creation of a new TV ident for France Television, to announce the programs of the channels dedicated to the Olympics.
Project lead and producer, Hugues Allart, Mikros MPC, instantly recognised the great creative potential of the film: “As soon as I saw the “Sumo” brief by MullenLowe France, I fell in love. The objective was to honor the Japanese culture, the values of the Olympics and the new disciplines that would debut at the Summer Games, such as skateboarding, mountain climbing, basketball, surf. All of this in a full 2D an
the g-8 is over and the g-20 is under way. we are just getting word from toronto that four hospitals in the university health network there are on lockdown in the general area of these protests that you re seeing here on cnn. the hospitals are saying there is no violence yet reaching the hospital, nor is anybody in danger. they are doing this out of an abundance of caution. president obama with other world leaders discussing world finances and what to do about deficits and spending across the globe. soccer fans mourning team usa s defeat today, just a few minutes ago at the world cup. the u.s. lost 2-1 to ghana. here to offer insight, eric rinaldi, one of our country s most accomplished soccer players and one of the saddest, too. can you tell by my face? is it that obvious? it is obvious.
wounds for the american audience, but this is momentous. it s quiet behind me but the party has just started. the drums, the vuvuzelas, they have all gone to the streets. the city has come alive and everyone is headed to the city center. this is the last african team in the world cup. they got through to the quarter finals. this is the first african world cup on the continent, drew. they are the third african team to have got through to the quarter finals. this is an achievement. it means so much for everyone here because here in africa futbol is a passion. chris, you don t want to rub salt in the wounds but you wear that silly hat and shirt on our air. i can t believe it. thank you very much for reporting from ghana. eric, back to you. there have been strides being made and certainly i have never seen so many people following the world cup in this country.
everyone to protect the coast. it s down to the wire for the u.s. soccer team waiting for the outcome and crowds of protesters are joining world leaders in canada. the noisy demonstrations at the g-20 summit are turning violent. we ll have the latest from toronto. i m drew griffin. it s the global economic recovery and how to keep it going that s the big issue for president obama and other world leaders of the most powerful nations gathered in canada for the g-8 and g-20 summits. as the g-20 gets under way in toronto the leaders are getting an earful from the noisy protests that sho dow the gatherings. we have seen lots of pushing, shoving, broeben windows and two police cars set on fire. in the middle of it all is jeanne meserve joining me from the streets of toronto. live there watching the demonstrations and in some of them. what s the latest? reporter: i am near the police line. the crowd here has been fairly [ inaudible ] [ chanting ] reporter: ebbing and flo