/PRNewswire/ UM, the global media agency network of IPG Mediabrands, today announced the elevation of Stacey Stewart to the newly-created role of U.S. Chief.
/PRNewswire/ UM, the global media agency network of IPG Mediabrands, today announced the elevation of Stacey Stewart to the newly-created role of U.S. Chief.
Prominent Agencies And Marketers Are Ramping Up Their Ad Commitment To Minority-Owned Media forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
As the U.S. becomes more diverse, the Association of National Advertisers (ANA) established an organization that aids marketers & programmers reach their full multicultural growth potential by accurately portraying cultural diversity.
Loading the player.
Byron Allen’s call for advertisers to allocate more dollars to Black-owned media has prompted IPG Mediabrands, one of the industry’s largest ad agency holding companies, to officially commit a minimum of 5% of their media budgets to Black-owned media companies by 2023.
“This announcement is an historic moment for corporate America and for Black America, because the greatest trade deficit in the United States is the trade deficit between White corporate America and Black America, and we must close that trade gap immediately so that we can achieve ONE AMERICA,” said Byron Allen, Founder, Chairman & CEO of Allen Media Group. “Every American and every corporation needs to lean in to make sure that we achieve the FOUR “Es” in our country a great EDUCATION for every American, ECONOMIC inclusion for every American, EQUAL justice for every American, and ENVIRONMENTAL protection for everyone so that we can truly become ONE AMERICA and actually have a s