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Two travel tech companies that offer hoteliers and vacation rental managers tools for engaging with customers, encouraging direct bookings, and collecting and analyzing guest feedback have merged in a deal orchestrated by Serent Capital, a private equity firm based in Austin with $2 billion in invested capital.
Revinate, a San Francisco-based maker of software for guest data management and business intelligence, said on Tuesday it had absorbedNavis, which offers direct booking services. The combined company, under the Revinate brand, will serve more than 300,000 hotels.