New Delhi [India], August 5 (ANI/ATK): After giving 20 years of his life to film marketing, Janak Bhanushali is getting into film production. The reason behind this leap is an inspiration to bring change in the way industry produces content. As a producer, Janak aims to hunt genuine and fresh talent with whom he can produce content that can be remembered in long term. Sharing his plans Janak Bhanushali who is the CEO of HiFi Mad company says that he has always chosen challenges that are tough to execute. He now looks forward to being the person who produces content that is good and something that stays with people for years. "I chose this role to give more chances to upcoming talent than the ones who are already established. Exposure only helps the youth and the well-deserved influencers to do better. And I feel long-term good content creation is the need of the hour. I want to create something that adds value to everything and stays for a long time in the hearts of people,"