Luxottica and DFS Group collaborate on exclusive launch
Luxottica and
Burberry’s new eyewear collection.
The
Burberry B Monogram line has debuted with DFS and is exclusively available at
T Galleria stores. The launch is supported by an online to offline marketing campaign, with promotions in
Hong Kong and
Chinese consumers.
As part of the campaign, eye-catching displays will help boost in-store visibility, while DFS will spread awareness through its website and
WeChat account.
The eyewear company is also looking to strengthen its partnerships with retailers and downtown stores in the region.
Luxottica Global Travel Retail Director Enrico Destro said: “Having such a longstanding relationship with DFS is truly a privilege and after collaborating with them on several successful avant premieres, we are excited to add another DFS-exclusive with iconic British brand, Burberry.
The new Bulgari On-Me sunglasses are now available as part of a campaign across China Duty Free Group’s (CDFG) e-commerce platform and the Sanya International Duty Free Shopping Complex in Haitang Bay