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Luxottica partners with CDFG for Prada For Asia release
The Asia-exclusive collection will feature at the Sanya International Duty Free Shopping Complex
Luxottica Group has partnered with
China Duty Free Group (
CDFG) for an Asia-exclusive release from its
Prada sunglasses range.
The Prada For Asia collection is the latest example of Luxottica’s dedicated Asia-focused strategy, which aims to build traction in the region with exclusive styles.
To highlight the new release, Prada will feature in a high-profile campaign online and offline at CDFG’s
Sanya International Duty Free Shopping Complex.
Window displays will feature the new collection as shoppers arrive at the complex and personalised stands are located at “high traffic spots”. Meanwhile, the brand is building online engagement through a collaborative outreach programme across CDFG’s social media platforms, such as