After voicing support for the city of San Diego’s "Safe Place" program during its August meeting, the La Jolla Village Merchants Association voted Oct. 13 to sign a letter formally supporting the program’s expansion into La Jolla.
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Live music is allowed to return to The Village’s indoor venues with relaxed coronavirus restrictions in San Diego County, but it might also be returning to the streets. The La Jolla Village Merchants Association is looking to match musicians with retailers that want them in front of their stores.
LJVMA previously brought musicians to The Village through its Enjoya La Jolla community outings, featuring entertainment, shopping deals and demos, refreshments, prizes, contests and more. Though Enjoya La Jolla is not back in its full capacity, LJVMA Executive Director Jodi Rudick said the outdoor musical element could return.
She said the board spent $1,500 to $2,000 a month on music for Enjoya La Jolla.