When we exercise, we often hope to offset some of the negative effects of the unhealthy foods that we’ve eaten while we do so. However, when it comes to sugar-sweetened drinks, exercise might not be enough to offset the significant increase in cardiovascular risk they can bring about.
Lifestyle sports nutrition brand Ghost is expanding its footprint in the hydration category with the addition of a ready-to-drink beverage in a range of fruity flavors.
Private-label is shaking off its fast-follower status as partnerships between manufacturers and brands become stronger, allowing for quicker innovation that responds to consumers' demand for endurable and functional products, Andreas Schneider, co-founder and VP of sales for beverage manufacturer FedUp Foods, told FoodNavigator-USA.
With climate change exacerbating water stress and scarcity, Coca-Cola Europacific Partners is backing new tech solutions to help future-proof the beverage industry.
GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told FoodNavigator-USA.