A tiered sugar tax - one that incentivises brands to reduce sugar content - would be the most effective way of taxing sugar-sweetened beverages in Germany, according to a new study published this week.
Coca-Cola Europacific Partners (CCEP) and Aboitiz Equity Ventures (AEV) will jointly acquire Coca-Cola Beverages Philippines, the companies announced this morning.
A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans Eisenbeis, director of mission & messaging at the Non-GMO Project shared in a recent webinar.
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.