Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Partner marketers are embracing generative AI, but are yet to use it to significantly aid them in their day-to-day roles, citing legal and data security concerns and a skills gap as the main reasons for hesitancy
These datasets are helping Indian SMBs that have very little structured data in place, adopt generative AI quickly. Nearly 80% of SAP India’s customers are SMBs.