Coca-Cola brand director: Brands can t be complacent and must keep renewing | News campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.
Global Unit Case Volume Grew 1%
Net Revenues Grew 3%;
Organic Revenues Grew 11%
Operating Income Declined 36%;
Comparable Currency Neutral Operating Income Grew 13%
Operating Margin Was 18.9%.
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.