Wendy’s is clarifying what the company's CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out “dynamic pricing.”
Fast-food burger chain Wendy's recently announced it would introduce new dynamic menu boards powered by AI. One feature of the new technology is the ability for Wendy's to set prices based on the time.
Wendy's menu items may be rising and fluctuating in price (aka Uber-style surge pricing or dynamic pricing), depending on the time, location and demand.