Wendy’s is clarifying what the company's CEO meant in a recent call with analysts when he said the fast-food chain plans to roll out “dynamic pricing.”
Wendy's menu items may be rising and fluctuating in price (aka Uber-style surge pricing or dynamic pricing), depending on the time, location and demand.
Fast food giant Wendy's may adopt a "surge-pricing" model similar to that of ride-sharing companies in the future, the company hinted during an earnings call last week.