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Endorsements Know-Hows: New Influencer Rules In India - Social Media

On January 20, 2023, the Department of Consumer Affairs of India released new rules for influencers called, "Endorsement Know Hows" targeting celebrities, influencers and virtual influencers.

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Are you a social media influencer? Follow these rules set by Centre or pay whopping Rs 50 lakh fine

If you are an influencer on social media or other platforms, the Centre has set some important rules for you to follow.

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Centre Issues New Rules For Social Media Influencers, Fines Up To Rs 50 Lakh If Not Followed

The government made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme.

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Endorsement Know Hows: Centre Rolls Out New Rules For Social Media Influencers; Violations To Attract Fine Up To Rs 50 Lakh Details Here

These new guidelines have been issued by the Department of Consumers Affairs, which released Endorsement Know Hows for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms. aaa

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Social media influencers can be penalised for Rs 10 lakh

NL Corresspondent The government on Friday made it mandatory for social media influencers to disclose their “material” interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding

Rohit kumar singhNidhi khareDepartment of consumers affairsCentral consumer protection authorityEndorsement know howsConsumer protection actCommissioner nidhi khare

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