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March 10 2021, 10:22 am | BY Ricki Green | 4 Comments
TAB continues to recognise the huge contribution that women make to the racing industry, launching #NotOneDay via M&C Saatchi in line with International Women’s Day (IWD).
As the racing industry’s biggest supporter and contributor, TAB launched an integrated campaign on IWD, which will see a host of initiatives continue to highlight the achievements and contribution that females from all areas of the industry have made, above and beyond 8 March.
Beginning with a 15” launch film supported by press, digital, social, retail media including DOOH and a Youtube/Sky Racing broadcast buy. The campaign will continue its run of support today with an industry first, the Randwick race meeting will see each race renamed after individual women who make racing stronger every day.