BWS celebrates Mardi Gras and Pride this year with the BWYASSS Runway, an in-store activation and content series developed in collaboration with members of the The House of Silky and The House of Slé, music producer Mirasia and production crew within the ballroom community via M&C Saatchi Sydney
BWYASSS rolls out the runway for Mardi Gras and Pride mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
BWS Cooler campaign returns for 2022 via M&C Saatchi and Carat mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
March 10 2021, 10:22 am | BY Ricki Green | 4 Comments
TAB continues to recognise the huge contribution that women make to the racing industry, launching #NotOneDay via M&C Saatchi in line with International Women’s Day (IWD).
As the racing industry’s biggest supporter and contributor, TAB launched an integrated campaign on IWD, which will see a host of initiatives continue to highlight the achievements and contribution that females from all areas of the industry have made, above and beyond 8 March.
Beginning with a 15” launch film supported by press, digital, social, retail media including DOOH and a Youtube/Sky Racing broadcast buy. The campaign will continue its run of support today with an industry first, the Randwick race meeting will see each race renamed after individual women who make racing stronger every day.