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Abu Dhabi: The UAE launched the “National Behavioural Reward Programme” on Saturday to develop proactive citizens by encouraging them to adopt a positive behaviour and incentivise positive behaviour through a point-based rewards system.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai launched the programme at Qasr Al Watan in Abu Dhabi on Saturday morning.
The programme is one of the initiatives of the Department of Behavioural Rewards of the Ministry of Possibilities to support and carry out the strategic framework and the national model for behavioural rewards, and the first programme in behavioural science focusing on three main pillars the homeland, society and family.