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Hass Avocado board moves into 20th anniversary year under expanded leadership

Hass Avocado Board celebrates 20th anniversary

As strategic promotion is credited for being instrumental to growing demand for fresh Hass avocados, the Hass Avocado Board enters its 20th anniversary year by expanding the role and responsibilities of Gina Widjaja, director of marketing and communications. HAB has reorganized internally and formed a deeper bench of expertise under Widjaja to power its vision to make fresh avocado’s America’s most popular and desired fruit by 2025.

The Hass Avocado Board Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja

The Hass Avocado Board Moves Into 20th Anniversary Year With Stronger Marketing & Communications Impact Under Leadership of Industry Veteran Gina Widjaja
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Countdown to Global Avocado Congress 2022 begins

Countdown to Global Avocado Congress 2022 begins
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The Hass Avocado Board Celebrates 20 Years of Making it Happen

The Hass Avocado Board Celebrates 20 Years of Making it Happen
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