15 Mar 2021
Last week marked the official merging of the Emerald Waterways and Emerald Yacht Cruises brands under a single global brand, Emerald Cruises.
Scenic Group announced it would
Evergreen Cruises & Tours has been marketing the river cruise brand in Australia since its establishment in 2014.
Travel partners, clients and guests can now receive all the information they need by visiting the new website www.emeraldcruises.com.au to select their river or yacht cruise, compare vessels, check availability and book their cruise online.
David Winterton, global director of brand and marketing at Emerald Cruises, said: “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world.
10 March 2021
Today marks the official merger of Emerald Waterways and Emerald Yacht Cruises.
The two companies are coming together to form the single, global brand, Emerald Cruises, with the launch of a new website.
In preparation for the anticipated return of cruising, the cruise line is geared up for growth as it moves in to ocean cruising with its first five-star luxury superyacht, Emerald Azzurra, setting sail in January next year.
This year will also see Emerald Cruises introduce its ninth Star-Ship to the fleet when Emerald Luna takes to waterways in Europe.
David Winterton, global director of brand and marketing, Emerald Cruises, commented: “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world.
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Emerald Cruises will launch its ocean-going line in 2022 with the 100-passenger superyacht the Emerald Azzurra.
River cruise brand Emerald Waterways and its ocean cruise sister line, Emerald Yacht Cruises, will operate under a single global brand, Emerald Cruises.
Emerald Cruises will feature both its river and ocean cruises on one website www.emeraldcruises.com. We believe moving to a single brand will support our long-term growth ambitions as a leading small-ship cruise company, said David Winterton, global director of brand and marketing for Emerald Cruises.
Emerald s river line launched in 2013 as a subsidiary of Australia-based Scenic Group. In early 2020, it said it would launch an ocean cruising line to its portfolio, with the 100-guest superyacht the Emerald Azzurra.