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Digital Brands Face Challenge Balancing Physical Stores, Sales Loss

Digital Brands Face Challenge Balancing Physical Stores, Sales Loss
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

United statesMichiel van crombruggeEls breugelmansFlorian breinerChristianw scheinerVan crombruggeTexasam universityMultichannel impact of brand store entryProfessor of marketing at mays business schoolAmerican marketing associationErasmus schoolErasmus university rotterdamMultichannel impactBrand store entryDigital native groceryJoe foster

The advantage of digital-native brands setting up physical brand stores—and the challenge of preserving online revenue

The advantage of digital-native brands setting up physical brand stores—and the challenge of preserving online revenue
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Michiel van crombruggeFlorian breinerVan crombruggeEls breugelmansChristianw scheinerMultichannel impact of brand store entryErasmus schoolErasmus university rotterdamMultichannel impactBrand store entryDigital native groceryDigital native grocery brand