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4 things marketers need to know before entering the metaverse

All last week The Drum examined the present and future of the metaverse in our Deep Dive. We caught up with experts from the world of gaming, B2B and NFTs, spoke to web3 advocates and detractors and, ultimately, learned that the potential of the metaverse has yet to be realized.

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Future of Media: TV goes digital, CTV buying explored, smartest campaigns for top shows

This is an extract from The Drum’s Future of Media briefing from media editor John McCarthy. You can subscribe to it here.

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The Drum continues editorial momentum with 3 key hires, 4 promotions and 1 welcome return

The Drum continues editorial momentum with 3 key hires, 4 promotions and 1 welcome return
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Future of Media: Flipping out, cooking up subs, and Google s Oz evacuation

By John McCarthy-04 February 2021 15:00pm The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here. This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. Flip it Mike McCue, chief executive of Flipboard (a news curation app), and formerly a board member of Twitter, reflected on the damage social media algorithms can reap as the nation still reels from rioters storming the Capitol.

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Creative Works: The Drum editorial team s favourite Christmas ads of 2020

Burberry s ‘Singin’ in the Rain’ Christmas ad Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. It’s been one hell of a year and this Christmas is set to be even smaller than many of us could have ever anticipated. However, that hasn’t stopped some of the world’s biggest brands from pushing the boat out in an attempt to encourage some festive feelings. With ads from the likes of Tesco, Sainsbury’s and Burberry, you can scroll down to see a selection of the year’s best Christmas spots as chosen by The Drum’s very own.

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