April 15, 2021
GREENSBORO, N.C. â April 15, 2021 â Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its WeCare Wrangler⢠sustainability platform, building off the brandâs long-standing commitment to protecting the planet and the people that call it home. WeCare Wrangler unites the brandâs legacy of sustainability with measurable goals designed to bring consumers the apparel they know and love while reducing the brandâs environmental impacts.
Coinciding with the launch of the WeCare Wrangler platform, the brand has launched the new Retro® Green Jean assortment which improves on favorite Wrangler styles with a variety of natural fibers, recycled hardware and eco-friendly materials from the hem to the waistband and everything in-between.
The company is also doing its part to extend the life of garments at the retail level. The fast-fashion giant is teaming with Sellpy, an online secondhand shop, to continue its expansion in the Netherlands and Austria.
In 2015, H&M Group began investing in the Swedish resale business that has since expanded internationally. H&M is now a majority owner, and just last year used the service to launch a vintage clothing selling platform for its women’s brand, & Other Stories.
“We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership,” said Nanna Andersen, head of H&M’s investment arm CO:LAB H&M Group. “We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular.”
January 18, 2021
NEW YORK CITY â January 14, 2021 â unspun, the 3D body scan jeans company named one of TIME magazineâs âBest Inventions of 2019â and Popular Science magazineâs âBest of Whatâs New 2020,â has launched Genesis, its most sustainable pair of jeans yet.
Producing a single pair of jeans today requires an immense amount of water and energy, and produces a significant amount of pollution. Developed as part of the Ellen MacArthur Foundationâs Jeans Redesign program, the jeans solve for these challenges by combining the unspun companyâs inventory-free systems of production with pioneering globally available best-in-class materials like Resortecs® smart stitch threads (which can be heated and dissolved to make recycling more feasible) and a scannable QR Code to provide customers circular care instructions, and share key circularity data with resellers and recyclers.