January 18, 2021
NEW YORK CITY â January 14, 2021 â unspun, the 3D body scan jeans company named one of TIME magazineâs âBest Inventions of 2019â and Popular Science magazineâs âBest of Whatâs New 2020,â has launched Genesis, its most sustainable pair of jeans yet.
Producing a single pair of jeans today requires an immense amount of water and energy, and produces a significant amount of pollution. Developed as part of the Ellen MacArthur Foundationâs Jeans Redesign program, the jeans solve for these challenges by combining the unspun companyâs inventory-free systems of production with pioneering globally available best-in-class materials like Resortecs® smart stitch threads (which can be heated and dissolved to make recycling more feasible) and a scannable QR Code to provide customers circular care instructions, and share key circularity data with resellers and recyclers.