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Retail Media Advertising, Trends, Top Campaigns & Strategy

Adweek’s Retail Media category page provides in-depth coverage of the business of how advertising dollars are spent on retailers’ websites and apps.

Performance Marketing: Latest Trends, Agency Strategies & More

News and insights from our editors, reporters and columnists, including coverage of lead-based digital marketing that occurs when a brand or retailer pays a platform or publisher for a lead, click or sale via SEM, SEO, direct mail, commerce, mobile, email and chat messaging.

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