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Toy manufacturing industry undergoing changes - Canadian Manufacturing

Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022.

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Play time is any time

Toymakers aim more products at grown-ups

Long before the pandemic, many adults turned to toys from Lego sets to collectible items to tap into their inner childhood for comfort.

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Toys for Grown-ups a Growing Market

Before the COVID-19 pandemic, many adults turned to toys to remember feelings from their childhood. The stresses from the worldwide health crisis only grew that trend, said Jim Silver. He is editor-in-chief of TTPM, a toy review website.

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Not just for kids: U.S. toymakers aim more products at grown-ups

Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress. She and her co-workers chip in to buy Legos at Target and play at their desks. She also started playing with Silly Putty again, noting she felt comforted by the bouncy rubbery stuff that changes…

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