The Museum of Contemporary Art Australia's (MCA) latest C3West initiative Skirts, opens Sunday 30 May in partnership with Penrith City Council. Held in.
Creative 14 Add to collection
Campaign designed to encourage visitors to the Museum to engage with contemporary art in a fun and accessible way
As part of the celebrations for the Museum of Contemporary Art Australia’s (MCA) 30th Anniversary this year, the Museum has collaborated with Ogilvy Sydney to develop a new and distinctive brand campaign titled Your feelings welcome.
Launching today, the campaign Your feelings
welcome, invites visitors to share their feelings in response to several artworks currently on display in the MCA Collection: Perspectives on
place exhibition, using the universal language of emojis.
Developed by the MCA and Ogilvy Sydney, Your feelings welcome is an
Your feelings welcome at MCA via Ogilvy Sydney
May 12, 2021 9:23
Ogilvy Sydney has created an interactive digital experience for the Museum of Contemporary Art, Sydney: ‘Your feelings welcome’.
The announcement:
As part of the celebrations for the Museum of Contemporary Art Australia’s (MCA) 30th Anniversary this year, the Museum has collaborated with Ogilvy Sydney to develop a new and distinctive brand campaign titled Your feelings welcome. The campaign is designed to encourage visitors to the Museum to engage with contemporary art in a fun and accessible way.
Launching today, the campaign Your feelings welcome, invites visitors to share their feelings in response to several artworks currently on display in the MCA Collection: Perspectives on place exhibition, using the universal language of emojis.
May 10 2021, 5:46 pm | BY Ricki Green | 3 Comments
As part of the celebrations for the Museum of Contemporary Art Australia’s (MCA) 30th Anniversary this year, the Museum has collaborated with Ogilvy Sydney to develop a new and distinctive brand campaign titled Your feelings welcome. The campaign is designed to encourage visitors to the Museum to engage with contemporary art in a fun and accessible way.
Launching today, the campaign Your feelings welcome, invites visitors to share their feelings in response to several artworks currently on display in the MCA Collection: Perspectives on place exhibition, using the universal language of emojis.
Developed by the MCA and Ogilvy Sydney, Your feelings welcome is an interactive digital experience accessed via the Museum’s online guide mca.art. Visitors will be encouraged to reflect on what they are experiencing when engaging with contemporary Australian art. Using their smartphones, visitors will be prompted to express emo
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