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Campaign designed to encourage visitors to the Museum to engage with contemporary art in a fun and accessible way
As part of the celebrations for the Museum of Contemporary Art Australia’s (MCA) 30th Anniversary this year, the Museum has collaborated with Ogilvy Sydney to develop a new and distinctive brand campaign titled Your feelings welcome.
Launching today, the campaign Your feelings
welcome, invites visitors to share their feelings in response to several artworks currently on display in the MCA Collection: Perspectives on
place exhibition, using the universal language of emojis.
Developed by the MCA and Ogilvy Sydney, Your feelings welcome is an