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The most successful start-ups in the NHS will be those that see their relationship with the health service as a partnership, Professor Joe Harrison, national director of the NHS App has told Digital Health News ahead of his appearance at Digital Health AI and Data 2023. Harrison, who is also CEO of Milton Keynes University Hospital NHS Foundation Trust, will join Feebris CEO and co-founder Dr Elina Naydenova, Medwise.ai CEO and co-founder Dr Keith Tsui and other panellists for a session looking at the future of AI and healthcare start-ups on the AI and Analytics stage on Day One. AI and Data is running from 30-31 October at the Business Design Centre in London. "We know it's a hard industry to get into, and what organisations like Milton Keynes do is provide an environment that welcomes start-ups," Harrison said. "The challenge is getting that commercial balance between the startup getting NHS sponsor and what that might mean to the business long-term versus the act

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