Mondelēz International (Thailand) secured nine gold, five silver and three bronze awards and was duly crowned the “Marketer of the Year” at Thailand’s 2nd edition of the Marketing Excellence Awards.
Amid expectations of a livelier retail atmosphere this year than last, retail and wholesale operators in major regions of the country are working hard to plan various activities to stimulate spending during this year's Songkran festival.
Encouraged by the expected recovery of the retail industry, Ek-Chai Distribution System Co, the operator of Lotus's retail stores, plans to raise its investment by 50% to 11 billion baht to expand its business this year.
Ek-Chai Distribution System, the operator of Lotus's hypermarkets, has launched Lotus's North Ratchapruek, its smart community centre flagship store in an attempt to attract lifestyle customers.