+0.53 (+1.14%)
By last year, though, the excitement was gone. His projects were no longer about advancing the engine, just nursing along existing technology. All the buzz had shifted to electric vehicles. In December, Penkevich took early retirement at age 59. It got to feel like you’re on a maintenance crew, he said.
For more than a century, auto makers continually honed their gas and diesel engines, sparring over which had greater power, better fuel efficiency, more durability or delivered a smoother ride.
Now, some of the world’s biggest car companies are sending the combustion engine to the scrap heap and are pouring billions of dollars into electric motors and battery factories. Instead of powertrain specialists, they are hiring thousands of software engineers and battery experts.
Ford announces regional launch of all-new F-150 trucks tradearabia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tradearabia.com Daily Mail and Mail on Sunday newspapers.
New F-150 redefines work and play
RIYADH, 5 hours, 17 minutes ago Ford F-Series trucks have been the cornerstone of work and play for more than 40 years, and the all-new 2021 F-150 has a list of new class-exclusive features that help owners to get more out of their trucks than ever before. The secret to the success of the F-150 – and indeed, all Ford vehicles – lies in the work Ford puts into getting to know what its customers really want from their truck and using customer-centric design to drive product innovation. “We knew that customers loved their trucks, but we also knew that they wanted more than just a pickup designed to do hard work,” said Ehab Kaoud, Ford Chief Designer, Trucks. “They wanted a truck that delivered at every level, and that involved a lot of thinking by our teams to not only understand our customer and how they use their vehicles, but what we could do to help.”