An empty packet of vintage Coon cheese is selling for $50 online, just over a week after the controversial label changed its racist name to Cheer.
The popular 86-year-old brand owned by Canada s Saputo Dairy Australia announced it would ditch the divisive name last year following the rise of the Black Lives Matter movement worldwide.
Although the much-loved dairy product was named after its American cheese processor Edward William Coon, who died in 1934, the company announced said it would retire the name because of its historical use as a racist slur.
The asking price for vintage Coon cheese packaging is $50 online, just over a week after the controversial label changed its name to Cheer following a backlash over racism
Indigenous man Noel Walker explains why Coon Cheese name change is so important
SunSunday 17
Noel Walker says the name change is important to him and future generations.
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For Noel Walker the heated often openly racist social media debate following the announcement of the Coon Cheese name change to Cheer Cheese was saddening, but also predictable.
Many of the posts blandly stated that Indigenous people offended by the previous name for the cheese should get over it . It s a phrase Mr Walker sees dished out to Indigenous Australians constantly about a variety of issues.
Warning: Parts of this article contain language that may offend some readers.