The Spanish market is incredibly diverse and independent hotels dominate the region with roughly two-thirds of the market. However, all hotels and serviced apartments are in constant need of better tools to improve the guest journey while increasing efficiency. Until now, large hotel chains led the change to adopt the most efficient and innovative solutions. With smaller budgets, Independents and small hotel chains depend on legacy PMS technology, which is a challenge when trying to upgrade their hotel stack. Now is the right time for Apaleo to resolve these challenges in Spain with its hospitality platform.