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Nizwani Shahar, chief executive of Ogilvy Malaysia said: “Colgate-Palmolive carries some of the most iconic brands that can be found in almost every household across the globe. We are so proud to be able to work with these brands alongside the Colgate-Palmolive team who have shown they are willing to take calculated risks to make their brands matter.
KUALA LUMPUR: Following a successful partnership with Ogilvy Malaysia on the back of its inspirational “Smile Strong Bersama” campaign in 2020, Colgate-Palmolive has extended its remit with the agency.
The appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s business including its oral care and home care brands such as Colgate, Softlan, and Elmex.
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February 9 2021, 3:30 pm | BY Kim Shaw | No Comments
Colgate-Palmolive Malaysia has extended its remit with Ogilvy Malaysia. The appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s business including its oral care and home care brands such as Colgate, Softlan, and Elmex.
Ogilvy Malaysia’s appointment follows a it’s successful “Smile Strong Bersama” campaign for the client in 2020.
“We had a fantastic run with Ogilvy last year where they demonstrated strategic excellence in creative and content development, and a strong digital roll out which anchored our Smile Strong Bersama campaign to success. This has given us the confidence to extend our partnership with the agency to manage our entire portfolio of brands in 2021. We believe Ogilvy is one of the best creative agencies for us to collaborate and together we can continuously drive growth for our brands i
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