February 9 2021, 3:30 pm | BY Kim Shaw | No Comments
Colgate-Palmolive Malaysia has extended its remit with Ogilvy Malaysia. The appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s business including its oral care and home care brands such as Colgate, Softlan, and Elmex.
Ogilvy Malaysia’s appointment follows a it’s successful “Smile Strong Bersama” campaign for the client in 2020.
“We had a fantastic run with Ogilvy last year where they demonstrated strategic excellence in creative and content development, and a strong digital roll out which anchored our Smile Strong Bersama campaign to success. This has given us the confidence to extend our partnership with the agency to manage our entire portfolio of brands in 2021. We believe Ogilvy is one of the best creative agencies for us to collaborate and together we can continuously drive growth for our brands in Malaysia”, said Edith Marquez-Reyes, Marketing Director of Colgate-Palmolive for Malaysia, Singapore, Indonesia, & Brunei.