Trade Update: Australian jewellery sales data during COVID reveals surprising trends Posted December 04, 2020 | By Arabella Roden ⢠Editor Sales reports indicate Australian consumers have embraced jewellery spending over the past four months, with diamond-set pieces the leading product category.
Data compiled by Retail Edge Consultants, a retail management and POS software firm, jewellery sales across products and services increased 20 per cent in November when compared with the same period last year.
The results continue a positive trend which began in July.
“It s like consumers have been let out to get rid of their ‘cabin fever’ – and they ve done that by buying product, and certainly jewellery has been on their list”