HUL Godrej soap prices: HUL has reduced prices of its offerings under popular soap brands Lifebuoy and Lux by 5 to 11 per cent in the western region. Godrej Group arm GCPL, which owns soap brand Godrej No 1, has also reduced prices of soaps by 13 to 15 per cent.
Analysts opine that the reduction in prices would help drive growth in volumes in the second half of current fiscal year, especially since overall demand remains sluggish due to high inflation.
The growing commodity prices and unprecedented inflation touching a new high, has forced the consumers to tighten their purse strings and opt for the low-unit price (LUP) packs to maintain their household budgets, , fmcg, inflation, fmcg firms
The escalating Russia-Ukraine conflict has pressured fast moving consumer goods (FMCG) companies in India to consider another round of price hikes to offset an unprecedented rise in commodity prices such as wheat, palm oil and packaging materials.