The age of transparency 07 Apr 2021 / 10:31 H. Tan moved to California to pursue a degree in Economics, where she met Tembrink and established Foundationals together. - Pictures courtesy of Foundationals
SUSTAINABLE clothing is evolving as a new generation of conscious consumers appear on the horizon. Millennials and Gen Z are well caught up with the dramatic paradigm shift in the global fashion and textile industry in response to the discourse of fast fashion’s impact on the environment and biodiversity.
Their relentless demand for transparency and circularity from clean supply chains and agricultural practice to ethical working conditions and fair wages leaves no room for anonymity. However, engaging this new demographic of young and digitally savvy consumers and their demands means adapting to the milieu.
The Local
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Robin Yapp
15:27 CET
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